news

  • Feb 18, 2021

Meet the Team: Lisa Yeadon

As Director of Marketing Communications for A.L.P. Lighting Components and Bill Brown Sales, Lisa is responsible for developing and implementing integrated marketing communications strategies that align with business objectives. She facilitates sales enablement and demand generation activities by developing multimedia sales tools, such as digital and social media, trade shows and events, advertising and PR, and presentations and collateral.

A native of Yorkshire, England, Lisa moved to the US in high school and lived all over the East Coast before making Chicago her home 19 years ago. She is one of a set of triplets, with two identical brothers, and her family includes husband Bob and four adult children ranging in age from 18 to 29.

She was always studious and somewhat of a bookworm. Lisa rekindled her passion for education by getting a master’s degree in Organizational Communication from DePaul University, a whopping 30 years after completing undergrad. It was an eye-opening experience! Since then, she has also attained post-graduate certificates in Digital Marketing and Corporate Communications from Cornell University.

One of Lisa’s favorite career stories happened early in her tenure with A.L.P. When unforeseen circumstances threatened to derail her first sales event, CEO Steve Brown gave her some memorable business advice that she still heeds today; “It’s not how well you plan, but how well you react when your plans go wrong!”


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  • Jan 22, 2021

Meet the Team: Kurt Puffpaff

Kurt Puffpaff ROCKS! Though in Kurt’s case, we mean that quite literally. A musician and music aficionado, Kurt plays guitar, sings, and is a huge fan of ‘70s rock bands like AC/DC, Styx and Led Zeppelin. He also writes and records his own original tunes, played on his favorite Birdseye Maple Les Paul guitar. Besides his love for music, Kurt is an avid outdoorsman and a die-hard Kansas City Chiefs fan.

Born and raised in Charlevoix, Michigan, Kurt has moved around the Midwest for his career before returning to his hometown a few years ago and settling with his wife Diane and their four sons, aged from 11 to 22.

Kurt is currently the National Sales Manager for A.L.P.’s custom optical products, but he has been in the lighting industry since 1993. He started his career as a territory manager for LexaLite (now part of A.L.P.) where he learned the business from the ground up, even delivering a few orders by truck when the business depended on it. Drawing on his decades of expertise in injection molding, Kurt can answer almost any molding question that comes his way. You are also invited to pick his brain on classic rock, football, or hunting.


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  • Nov 12, 2020

Meet the Team: Steve Dix

During the workweek, Steve Dix may focus on shipping products to our customers, but on summer weekends, he is focused on a different kind of shipping, at the helm of his Ocean Yacht Sport Fishing boat. When not sailing the Chesapeake Bay and North Atlantic, he enjoys traveling the globe with his wife Patty, a retired music professor, and their grown children Brian, Kaitlyn, and Sean. Together, they have visited Africa, England, France, Ireland, Italy, the Netherlands, Norway, and Turks & Cacaos.

When it comes to extensive travel, he may have seen it all. But with more than 25 years of manufacturing experience in a variety of roles with A.L.P., Steve has seen (and done) it all where the lighting industry is concerned, too.

Since joining A.L.P., Steve has held progressively responsible management positions in the areas of warehousing, operations, and logistics. He currently serves as Vice President, Customer Fulfillment, managing the entire order processing experience from customer service and inventory to warehousing and logistics.


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  • Oct 29, 2020

Meet the Team: Tom Barnes

Do you know the difference between a jib and a spinnaker?  Or where to locate Port and Starboard? You can turn to A.L.P.’s sailing expert, Tom Barnes, for the answer to these puzzling questions and more.  When he is not working as Vice President and Business Manager for A.L.P.’s LexaLite® brand, you can find Tom competing in (and often winning) races with the Charlevoix Yacht Club.  In addition to sailing, Tom and his wife, Pam, enjoy all that scenic Northern Michigan offers, from golf to hiking and skiing.  They are the proud parents of two daughters, Lexie and Abbey.

Tom’s other passion?  Plastics!  He studied plastics engineering at Ferris State University before joining LexaLite, the company founded by his father, Josh Barnes.  Over the years, he held positions in sales, management, operations, and strategic development before joining A.L.P. when LexaLite was acquired in 2007.

In his current role with A.L.P., he is responsible for defining and promoting the plastic optical product line, ensuring profitability by managing product development, production, pricing, and related functions.


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  • Sep 17, 2020

Press Release: A.L.P. Introduces the Rayder™, a Modern, High-Performance Prismatic Post-Top Sphere

(Niles, IL) -A.L.P. Lighting Components, a leading global manufacturer of lighting components and kits, has added the Rayder™ post-top prismatic sphere to its 400 Series injection molded optics for outdoor lighting.   The Rayder is designed to deliver a uniform distribution, higher efficiency, improved CRI, outstanding glare control, and a timeless appearance.

Today’s new post-top installations and retrofits need to be energy efficient, aesthetically pleasing, and provide safe illumination of walkways and streets.  The Rayder excels in applications where brightness control is a priority.  The Rayder’s optics reduce high angle glare and hide LED light sources while delivering a uniform glowing appearance.   The Rayder also offers a significant improvement in efficiency when compared to diffuse or translucent blow molded spheres.

Suitable for 10′ – 20′ poles, the assembled spheres are 19.2″ in diameter, and are available with either 8″ diameter neck or other custom bottom openings.  The Rayder is offered in Clear Optical Acrylic, Diffuse Acrylic, and Clear Polycarbonate.  The top and bottom halves are easily attached using the affixed UV stable high bond double-sided adhesive ribbon for fast assembly and mounting.  Acrylic versions are covered by a ten-year limited warranty.

“Optical glare control and the delivery of IES distributions are paramount features of A.L.P. LexaLite’s post top and dusk-to-dawn refractors,” says Kurt Puffpaff, National Sales Manager for Proprietary Products.  “Utilizing A.L.P.’s existing optical prescriptions will increase efficiency, reduce glare and deliver light where light is needed,” he states.  “Many fixtures incorporate white or diffuse lenses or no lenses at all.  Applying A.L.P.’s optical component will improve fixture performance and application effectiveness,” Puffpaff concludes.

A.L.P. is a leading global supplier of lighting components, offering a diverse line of products and services for lighting OEMs and the aftermarket. From LED to legacy applications, A.L.P. offers the industry’s most comprehensive line of LED fixture kits, vapor-proof enclosures, unwired fixture bodies, louvers, and reflectors. A.L.P. Brands include Steel Craft, LexaLite®, and Reflek®


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  • Feb 27, 2020

Kurt Puffpaff Takes on New Responsibilities for A.L.P. LexaLite®

A.L.P.’s Kurt Puffpaff, National Sales Manager, will be taking on new responsibilities following the departure of LexaLite® Brand Product Manager George Kruggel on 2/28/2020. With nearly three decades of experience in the industry, Kurt has extensive knowledge of plastics and lighting technology to support sales activities for the A.L.P. LexaLite line of proprietary optical molded components. These products include the Reflexor® series of injection molded reflector/refractors, Sentry Series vaportights, Platform Series LED fixture kits, and The Lindy® post-top refractors.

Kurt has been in the lighting business since 1993 when he started as a territory manager for LexaLite. In keeping with the company’s philosophy, he learned the business from the ground up. In addition to managing his territory, he was taught how to prepare quotes, run equipment, and even delivered a few orders by truck when the business depended on it. Since those early days, Kurt has held several sales management positions with LexaLite, A.L.P. and Bill Brown Sales. Accordingly, he is uniquely equipped to support the business requirements of our customers now and in the future.

Kurt can be reached at (231) 547-1407 or by email at kurtpuffpaff@alplighting.com.


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