news

  • May 6, 2020

Here are some of the products we WOULD have shown at Lightfair!

With the unfortunate cancellation of Lightfair 2020, we will all miss the opportunities for in-person meetings that were scheduled for the show in Vegas this week.  But missing Lightfair doesn’t mean you are missing A.L.P.’s newest technology updates.  Take a peek at what we had in store for LFI 2020:


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  • Feb 27, 2020

Kurt Puffpaff Takes on New Responsibilities for A.L.P. LexaLite®

A.L.P.’s Kurt Puffpaff, National Sales Manager, will be taking on new responsibilities following the departure of LexaLite® Brand Product Manager George Kruggel on 2/28/2020. With nearly three decades of experience in the industry, Kurt has extensive knowledge of plastics and lighting technology to support sales activities for the A.L.P. LexaLite line of proprietary optical molded components. These products include the Reflexor® series of injection molded reflector/refractors, Sentry Series vaportights, Platform Series LED fixture kits, and The Lindy® post-top refractors.

Kurt has been in the lighting business since 1993 when he started as a territory manager for LexaLite. In keeping with the company’s philosophy, he learned the business from the ground up. In addition to managing his territory, he was taught how to prepare quotes, run equipment, and even delivered a few orders by truck when the business depended on it. Since those early days, Kurt has held several sales management positions with LexaLite, A.L.P. and Bill Brown Sales. Accordingly, he is uniquely equipped to support the business requirements of our customers now and in the future.

Kurt can be reached at (231) 547-1407 or by email at kurtpuffpaff@alplighting.com.


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  • Jul 17, 2019

A.L.P. LexaLite® brand pricing now available online

In order to better serve our customers and simplify the purchasing process, A.L.P. is introducing secure online access to current pricing information for our LexaLite® brand products.  Just set up your account, and you can navigate to pricing in multiple ways.  No more wondering if you have the latest information or scrolling through pages and pages of information to find the pricing you need.

Find the information in two ways:

1) Enter this URL in your browser and then register for secure access: https://customerportal.alpadvantage.com

Once your account is validated, you can navigate by product name or image directly from the pricing site. Bookmark this address for future use!

2) Navigate straight to the product that interests you at www.alpadvantage.com. Click the pricing link (shown below) and you will be taken to the registration page.

Once your account is validated, you can navigate this way directly to the product pricing you need.

Of course, the entire team is still on-hand to provide product data and purchasing support. We just want to give you convenience, options, and yet another opportunity for us to remain supplier of choice! If you have any questions about signing up or using your pricing account, please contact your sales representative or Customer Service at (877) 257-5841.

Note: This information is applicable only to customers covered under the A.L.P. LexaLite “Western Hemisphere Pricing.” 


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