2025 Trade Show Calendar
A.L.P. will be participating in many major lighting industry events in the coming months. Be sure to stop by to discuss your requirements and applications with our expert team!
Lightfair International
May 4-8, 2025
Las Vegas Convention Center
Las Vegas, NV
IES25 | The Lighting Conference
August 21-23, 2025
Anaheim Marriott
Anaheim, California
IES Street & Area Lighting Conference
September 21-24, 2025
Hilton New Orleans Riverside
New Orleans, LA
LEDucation
April 14-15, 2026
New York Hilton Midtown
New York City, NY
Light + Building 2026
March 8-13, 2026
Frankfurt am Main
IES Annual Conference, IES Street and Area Lighting, LEDucation, Light + Building, Lightfair International, Lightspec West, Trade Show Calendar
Press Release: A.L.P. Appoints Jeff Schirm as Southern Region Manager to Drive Growth in Custom Molding
[Niles, IL] — A.L.P. is pleased to announce the appointment of Jeff Schirm as Southern Region Manager, based out of the company’s ISO9001-certified manufacturing facility in Dickson, TN. Jeff brings over 20 years of experience in engineered plastics, with a strong background in working directly with some of the world’s largest manufacturers and their mechanical design engineering teams across the globe.
Throughout his career, Jeff has developed deep expertise in a wide range of base materials with precise specifications for form, fit, and function. He has actively supported 17 diverse markets that demand strict manufacturing standards and has managed both direct and independent sales representatives throughout North America. His experience also includes overseeing customer-driven capital equipment projects in manufacturing and distribution environments, handling complex requirements from system design to project management and implementation.
In his new role at A.L.P., Jeff will focus on generating and serving custom molding business, targeting markets outside of lighting, including automotive, medical, appliance and HVAC.
Located in the thriving Nashville Metropolitan area, Jeff is well-positioned to engage with some of the country’s fastest-growing companies. His extensive plastics industry knowledge and local market insight will play a pivotal role in expanding A.L.P.’s reach into these high-growth sectors.
“We are excited to welcome Jeff to the A.L.P. team,” said Tom Barnes, Vice President and Business Manager at A.L.P. “His expertise and leadership will be instrumental as we broaden our custom molding capabilities and strengthen our presence in new markets.”
A.L.P., Appliance, Automotive, Custom Molding, Dickson, engineered plastics, HVAC, ISO9001 Certified, Jeff Schirm, Medical, Southern Region Manager
Meet A.L.P. at 2025’s Top Lighting Trade Shows!
See You at the Show!
A.L.P. is excited to showcase our extensive catalog of lighting components and custom manufacturing capabilities at several premier U.S. lighting industry trade shows in 2025.
We understand the importance of in-person interactions. Before investing in components for your fixture design, it’s essential to see them, test them, and ensure they meet your exact objectives. Similarly, when selecting a partner for custom-molded optical components or fabricated metal parts, sitting down with manufacturing experts is key to building trust and confidence.
With corporate travel budgets tighter than ever, making the most of your time and resources is critical. That’s why the A.L.P. team is committed to maximizing the value of your trade show visits. We’re bringing our best innovations and brightest experts to these industry-leading events:
LEDucation | March 18–19, 2025 | New York, NY
Lightfair International | May 4–8, 2025 | Las Vegas, NV
IES25—The Lighting Conference | August 21–23, 2025 | Anaheim, CA
IES Street and Area Lighting Conference | September 21–24, 2025 | New Orleans, LA
We’d love to connect with you at these shows! Visit our booth to explore our products, meet our team, and discover how we can support your projects. To ensure dedicated time with us, contact your regional sales manager to schedule a one-on-one appointment. If you’re planning to attend, let A.L.P. help make your trip worthwhile!
A.L.P. is a leading global supplier of lighting components, providing a diverse portfolio of products and services tailored to the needs of lighting OEMs and the aftermarket. From LED to legacy applications, A.L.P. delivers the industry’s most comprehensive range of optical components, LED fixture kits, custom services, and more. With over 40 years of experience, A.L.P. continues to set the standard for quality and innovation. The company’s premier brands, including LexaLite® and Steel Craft, are trusted worldwide for their performance and reliability.
A.L.P., aftermarket, Custom Manufacturing, IES Street and Area Lighting, IES25, LED Fixture Kits, LEDucation, LexaLite, Lightfair International, Lighting, Lighting Components, OEMs, Optical Components, SteelCraft
A.L.P. Introduces Octagonal Large Area Edgelit Panel for Commercial Fixtures
Niles, IL – A.L.P., a leader in innovative lighting solutions, announces a new commercial lighting optic, the Octagonal Large Area Edgelit Panel. This newly designed lens offers OEMs a combination of performance, efficiency, and versatility.
A.L.P.’s Octagonal Large Area Edgelit Panel is engineered for a variety of commercial applications, such as parking garages and similar settings. The panel’s wide beam angle produces uniform and glare-free illumination, ensuring optimal visibility and comfort. Featuring an octagonal shape with a centered round optic, the panel’s slim profile allows it to be used with rigid LED boards to facilitate alignment and heat sinking.
Injection molded from acrylic for durability and UV resistance, the octagonal panel offers reliability and performance for many commercial fixture designs. It also can be laser cut to smaller finished sizes on request.
“The Octagonal Large Area Edgelit Panel was designed with visual comfort in mind,” said Tom Barnes, Vice President and Business Manager. “We are pleased to offer a solution that prioritizes performance, efficiency, and design versatility for lighting OEMs.”
A.L.P., Injection Molded, LexaLite, Octagonal Large Area Edgelit Panel, Parking Garage, wide beam angle
Press Release: William “Bill” Brown Passes Away
at 95
(Niles, IL). Bill Brown, founder and chairman of Bill Brown Sales and A.L.P., passed away peacefully yesterday, surrounded by family, in Glenview, IL. He was 95 years old.
Bill and his wife Norma started the Bill Brown Sales component sales agency in 1955 from the kitchen table of their apartment while raising their young family. Bill felt pressure to expand services as the business grew, so he entered the manufacturing industry, founding A.L.P. in 1972. Over the course of his almost 70-year career, he witnessed and responded to a technological revolution in lighting, moving from traditional light sources to LEDs. Bill created growth opportunities by listening, learning, and finding new ways to meet customer needs.
Bill’s entrepreneurial talent and engaging personality made him a central figure in the lighting community, and his enduring relationships will remain his legacy. He was a prolific correspondent who sent out hundreds of follow-ups weekly, first by US mail and then by email. Over the years, he received numerous industry awards and accolades, including the first-ever Edison Report Lifetime Achievement Award, the IES Louis B Marks Award, and a Lifetime Achievement Award from RSM McGladrey. He gave back to others in many ways, supporting his local synagogue, Temple Jeremiah, and the cancer research of the City of Hope, among many charitable organizations.
Despite its growth, the organization remains a family business at its core, with Bill’s son Steve serving as CEO and his recently retired son David sitting on A.L.P.’s Board of Directors. Grandson Michael is a Regional Sales Manager for BBS, while grandson Scott serves as a Process Analyst. The values Bill Brown instilled, including mutual respect, philanthropy, and good old-fashioned hard work, will remain as the company’s guiding principles, honoring his memory for years to come.
A.L.P., Bill Brown, Bill Brown Sales, Chairman, Founder, William "Bill" Brown, William Brown
A.L.P. Announces New Hires
We are pleased to announce two new additions to the A.L.P. team:
Abelardo Martinez was recently hired as Regional Sales Manager, focusing on non-lighting customers in Mexico. He will be responsible for developing and growing custom manufacturing business with OEMs from automotive, appliance, heavy equipment, medical, and other industries. Abelardo has an extensive business development background and is experienced in interfacing with engineering and manufacturing teams.
Pablo Villarreal, our new Metals Product Manager, is working from A.L.P.’s Monterrey facility. He is responsible for the Metals product portfolio, including pricing and technical support for the sales and customer service teams. Pablo has a strong background in metals processing and sales. He will train in Monterrey for the next few months and travel with our regional sales managers.
A.L.P., Metal Product Manager, Mexico, Monterrey, New Hire, Non-Lighting, Pricing, Technical Support