Meet the Team: Lisa Yeadon
As Director of Marketing Communications for A.L.P. Lighting Components and Bill Brown Sales, Lisa is responsible for developing and implementing integrated marketing communications strategies that align with business objectives. She facilitates sales enablement and demand generation activities by developing multimedia sales tools, such as digital and social media, trade shows and events, advertising and PR, and presentations and collateral.
A native of Yorkshire, England, Lisa moved to the US in high school and lived all over the East Coast before making Chicago her home 19 years ago. She is one of a set of triplets, with two identical brothers, and her family includes husband Bob and four adult children ranging in age from 18 to 29.
She was always studious and somewhat of a bookworm. Lisa rekindled her passion for education by getting a master’s degree in Organizational Communication from DePaul University, a whopping 30 years after completing undergrad. It was an eye-opening experience! Since then, she has also attained post-graduate certificates in Digital Marketing and Corporate Communications from Cornell University.
One of Lisa’s favorite career stories happened early in her tenure with A.L.P. When unforeseen circumstances threatened to derail her first sales event, CEO Steve Brown gave her some memorable business advice that she still heeds today; “It’s not how well you plan, but how well you react when your plans go wrong!”
A.L.P., Advertising, Bill Brown Sales, bookworm, collateral, Cornell University, DePaul University, Digital Media, Director of Marketing Communication, England, Lisa Yeadon, Meet the Team, presentations, Social Media, Trade Shows, triplets
Another Great Show at Lightfair International 2017
A.L.P. exhibited at the 2017 Lightfair International with our sales agency Bill Brown Sales. We welcomed customers and prospects, friends old and new, to learn more about our products and capabilities. The display included LED lighting components and kits, such as new parking garage canopies, LED PODs and the Sentry Elite rugged LED vaportight. Thanks to all who made it a successful exhibit.
Other Upcoming Shows
Guanzhou International Lighting Expo
June 9-12, 2017
China Import and Export Fair Complex
IES Annual Conference
August 10-12, 2017
IES Street and Area Lighting Conference
September 10-13, 2017
JW Marriott Austin Hotel
Horticultural Lighting Conference
October 17, 2017
Denver Marriott City Center
Strategies in Light
February 13-15, 2018
Long Beach Convention Center
Long Beach, CA
Light + Building
March 18-23, 2018
May 8-10, 2018
A.L.P., Bill Brown Sales, Lightfair International, parking garage canopies, Sentry Elite, tradeshow