news

  • Jul 19, 2019

Meet the Team: George Kruggel

George Kruggel is Product Manager for A.L.P.’s LexaLite® brand proprietary lighting components and LED fixture kits. These components include Reflexor® reflector/refractors, drop lenses, edgelit panels and post-top refractors. LED fixture kits include A.L.P.’s flagship family of Sentry vaportights, Platform Series products, and wall mount security fixtures.

George is responsible for driving the brand’s revenue performance through the development of new products and line extensions, as well as the management of pricing and inventory. George is an expert collaborator who works closely with fixture manufacturer clients to optimize current and future projects. His engineering and lighting industry experience serve as a resource throughout the product development cycle, from design to program management to sales support.

Before joining A.L.P., George ran his own lighting consulting and sales management business. He has also worked for such organizations as EcoSense Lighting, Radiant Lighting Designs, and GMB Architects/Engineers. George has devoted his entire 30+ year career to the lighting industry. In a variety of diverse roles, from application engineer to project manager and sales manager, he has honed an in-depth knowledge of today’s lighting technologies and applications. Drawing on his experience in designing high efficiency LED lighting products, along with his extensive background in controls and edgelighting, George guides the entire LexaLite brand product development process for long-term growth.

George received his BS EE from Michigan State University, is active in IESNA and IALD, and has received numerous regional and national Illumination Design awards.

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  • Jul 17, 2019

A.L.P. LexaLite® brand pricing now available online

In order to better serve our customers and simplify the purchasing process, A.L.P. is introducing secure online access to current pricing information for our LexaLite® brand products.  Just set up your account, and you can navigate to pricing in multiple ways.  No more wondering if you have the latest information or scrolling through pages and pages of information to find the pricing you need.

Find the information in two ways:

1) Enter this URL in your browser and then register for secure access: https://customerportal.alpadvantage.com

Once your account is validated, you can navigate by product name or image directly from the pricing site. Bookmark this address for future use!

2) Navigate straight to the product that interests you at www.alpadvantage.com. Click the pricing link (shown below) and you will be taken to the registration page.

Once your account is validated, you can navigate this way directly to the product pricing you need.

Of course, the entire team is still on-hand to provide product data and purchasing support. We just want to give you convenience, options, and yet another opportunity for us to remain supplier of choice! If you have any questions about signing up or using your pricing account, please contact your sales representative or Customer Service at (877) 257-5841.

Note: This information is applicable only to customers covered under the A.L.P. LexaLite “Western Hemisphere Pricing.” 


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