As Director of Marketing Communications for A.L.P. Lighting Components and Bill Brown Sales, Lisa is responsible for developing and implementing integrated marketing communications strategies that align with business objectives. She facilitates sales enablement and demand generation activities by developing multimedia sales tools, such as digital and social media, trade shows and events, advertising and PR, and presentations and collateral.
A native of Yorkshire, England, Lisa moved to the US in high school and lived all over the East Coast before making Chicago her home 19 years ago. She is one of a set of triplets, with two identical brothers, and her family includes husband Bob and four adult children ranging in age from 18 to 29.
She was always studious and somewhat of a bookworm. Lisa rekindled her passion for education by getting a master’s degree in Organizational Communication from DePaul University, a whopping 30 years after completing undergrad. It was an eye-opening experience! Since then, she has also attained post-graduate certificates in Digital Marketing and Corporate Communications from Cornell University.
One of Lisa’s favorite career stories happened early in her tenure with A.L.P. When unforeseen circumstances threatened to derail her first sales event, CEO Steve Brown gave her some memorable business advice that she still heeds today; “It’s not how well you plan, but how well you react when your plans go wrong!”
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At one of Alan Dorsky’s first sales meetings with A.L.P., he was kind enough to include a pronunciation guide to help attendees decipher his extremely strong, distinctive Boston accent. Fortunately for our customers, phrases like “Pahk the cah in Hah-vahd yahd,” rarely come up during lighting sales calls!
Alan’s lighting career spans over four decades, as he’s held sales and sales management positions with a number of lighting companies including Nutone Manufacturing, Sterling Lighting and Lightcraft of California. With that much time in the industry, Alan has numerous sales “war stories.” He will certainly never forget, for example, visiting customers in the Midwest and having to drive through a solid three hours of tornadoes to get to his destination!
Alan joined A.L.P. when we purchased his family’s company, Reflek Manufacturing. He spent 19 years as Reflek’s VP of marketing and sales and has been instrumental in the continued success of this custom line of spun aluminum reflectors. Alan also heads sales for A.L.P.’s global sourcing solutions program.
He and his wife Nancy live in Scituate, Massachusetts. They are parents to sons Adam and Jason, and proud grandparents of Miles, Jameson, Evan and Justin. As Alan and his fellow Bostonians would say, his family is “wicked good!”
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During the workweek, Steve Dix may focus on shipping products to our customers, but on summer weekends, he is focused on a different kind of shipping, at the helm of his Ocean Yacht Sport Fishing boat. When not sailing the Chesapeake Bay and North Atlantic, he enjoys traveling the globe with his wife Patty, a retired music professor, and their grown children Brian, Kaitlyn, and Sean. Together, they have visited Africa, England, France, Ireland, Italy, the Netherlands, Norway, and Turks & Cacaos.
When it comes to extensive travel, he may have seen it all. But with more than 25 years of manufacturing experience in a variety of roles with A.L.P., Steve has seen (and done) it all where the lighting industry is concerned, too.
Since joining A.L.P., Steve has held progressively responsible management positions in the areas of warehousing, operations, and logistics. He currently serves as Vice President, Customer Fulfillment, managing the entire order processing experience from customer service and inventory to warehousing and logistics.
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