At one of Alan Dorsky’s first sales meetings with A.L.P., he was kind enough to include a pronunciation guide to help attendees decipher his extremely strong, distinctive Boston accent. Fortunately for our customers, phrases like “Pahk the cah in Hah-vahd yahd,” rarely come up during lighting sales calls!
Alan’s lighting career spans over four decades, as he’s held sales and sales management positions with a number of lighting companies including Nutone Manufacturing, Sterling Lighting and Lightcraft of California. With that much time in the industry, Alan has numerous sales “war stories.” He will certainly never forget, for example, visiting customers in the Midwest and having to drive through a solid three hours of tornadoes to get to his destination!
Alan joined A.L.P. when we purchased his family’s company, Reflek Manufacturing. He spent 19 years as Reflek’s VP of marketing and sales and has been instrumental in the continued success of this custom line of spun aluminum reflectors. Alan also heads sales for A.L.P.’s global sourcing solutions program.
He and his wife Nancy live in Scituate, Massachusetts. They are parents to sons Adam and Jason, and proud grandparents of Miles, Jameson, Evan and Justin. As Alan and his fellow Bostonians would say, his family is “wicked good!”
Alan Dorsky, Boston, Four decades, Global Sourcing, lighting industry, Meet the Team, Reflek, sales, Spun Aluminum Reflectors
With the unfortunate cancellation of Lightfair 2020, we will all miss the opportunities for in-person meetings that were scheduled for the show in Vegas this week. But missing Lightfair doesn’t mean you are missing A.L.P.’s newest technology updates. Take a peek at what we had in store for LFI 2020:
800 Series, Downlighting Components, Edge Lighting, Edgelit, Edgelit Panel, KDS LED Strip Kit, LBE Linear High Bay, LENA 16, LexaLite Brand, Lightfair International, Lindy, Little Lindy, Lumieo Acrylic, Platform Series, Platform Series LED Fixture Kits, Post Top, Reflector, Reflek, Reflexor, S12, S16, S22, S22T, Sentry Elite
Observes improved efficiencies, products, and processes.
It has been two years since Reflek® brand custom performance reflectors were added to the A.L.P. product offering. In that short time, backed by the global resources of A.L.P., the Reflek brand has been repositioned as a preeminent supplier of quality reflectors to lighting OEMs and the aftermarket.
A.L.P. has dramatically improved efficiency by consolidating Reflek’s manufacturing operations to fewer locations, all strategically located near major lighting customers in the U.S. and Mexico. The product is delivered quickly via A.L.P.’s global logistics network.
A.L.P has leveraged its outstanding Quality Management System (QMS) and expertise to enhance product quality. Programs such as improved standardization, increased tooling reliability, and rigorous inspection has achieved a 21 percent reduction in quality concerns.
Capitalizing on A.L.P.’s manufacturing efficiencies and global sourcing infrastructure has allowed Reflek to maintain competitive pricing while producing a superior product.
When speed to market counts, having the backing of a huge product and tooling design team, along with fast-track tooling machinery like a 5-axis laser, helps Reflek brand take ideas from concept to production in record time.
To learn more about how the bigger, better, Reflek can support your custom performance reflector requirements, please contact 877-257-5481
Acquisition, Anniversary, Custom Performance Reflectors, Manufacturing Operations, Quality Management System, Reflek
Expands highbay reflector series with aluminum options.
A.L.P.’s Reflek® brand announces the release of the new AL16 and AL22 highbay reflectors, made of spun, anodized aluminum.
These cost-efficient reflectors feature a flat top so that they can adapt to most LED Pod fixtures without the need for expensive collars. For enhanced optical performance, AL16 and AL22 reflectors are shallower than traditional reflectors, allowing for higher beam angles. They are suited for a variety of challenging LED fixture applications, including hot, harsh, and dirty environments.
Developed in conjunction with the reflector experts from A.L.P. LexaLite®, the AL16 and AL22 are designed to accept LexaLite brand bottom lenses, clamp bands, and accessories, as well as accommodate fixture openings up to 10 inches.
Brands/Product, New Business, Reflek