Meet the Team: Lisa Yeadon
As Director of Marketing Communications for A.L.P. Lighting Components and Bill Brown Sales, Lisa is responsible for developing and implementing integrated marketing communications strategies that align with business objectives. She facilitates sales enablement and demand generation activities by developing multimedia sales tools, such as digital and social media, trade shows and events, advertising and PR, and presentations and collateral.
A native of Yorkshire, England, Lisa moved to the US in high school and lived all over the East Coast before making Chicago her home 19 years ago. She is one of a set of triplets, with two identical brothers, and her family includes husband Bob and four adult children ranging in age from 18 to 29.
She was always studious and somewhat of a bookworm. Lisa rekindled her passion for education by getting a master’s degree in Organizational Communication from DePaul University, a whopping 30 years after completing undergrad. It was an eye-opening experience! Since then, she has also attained post-graduate certificates in Digital Marketing and Corporate Communications from Cornell University.
One of Lisa’s favorite career stories happened early in her tenure with A.L.P. When unforeseen circumstances threatened to derail her first sales event, CEO Steve Brown gave her some memorable business advice that she still heeds today; “It’s not how well you plan, but how well you react when your plans go wrong!”
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