Press Release: A.L.P. Appoints Jeff Schirm as Southern Region Manager to Drive Growth in Custom Molding
[Niles, IL] — A.L.P. is pleased to announce the appointment of Jeff Schirm as Southern Region Manager, based out of the company’s ISO9001-certified manufacturing facility in Dickson, TN. Jeff brings over 20 years of experience in engineered plastics, with a strong background in working directly with some of the world’s largest manufacturers and their mechanical design engineering teams across the globe.
Throughout his career, Jeff has developed deep expertise in a wide range of base materials with precise specifications for form, fit, and function. He has actively supported 17 diverse markets that demand strict manufacturing standards and has managed both direct and independent sales representatives throughout North America. His experience also includes overseeing customer-driven capital equipment projects in manufacturing and distribution environments, handling complex requirements from system design to project management and implementation.
In his new role at A.L.P., Jeff will focus on generating and serving custom molding business, targeting markets outside of lighting, including automotive, medical, appliance and HVAC.
Located in the thriving Nashville Metropolitan area, Jeff is well-positioned to engage with some of the country’s fastest-growing companies. His extensive plastics industry knowledge and local market insight will play a pivotal role in expanding A.L.P.’s reach into these high-growth sectors.
“We are excited to welcome Jeff to the A.L.P. team,” said Tom Barnes, Vice President and Business Manager at A.L.P. “His expertise and leadership will be instrumental as we broaden our custom molding capabilities and strengthen our presence in new markets.”
A.L.P., Appliance, Automotive, Custom Molding, Dickson, engineered plastics, HVAC, ISO9001 Certified, Jeff Schirm, Medical, Southern Region Manager
Meet A.L.P. at 2025’s Top Lighting Trade Shows!
See You at the Show!
A.L.P. is excited to showcase our extensive catalog of lighting components and custom manufacturing capabilities at several premier U.S. lighting industry trade shows in 2025.
We understand the importance of in-person interactions. Before investing in components for your fixture design, it’s essential to see them, test them, and ensure they meet your exact objectives. Similarly, when selecting a partner for custom-molded optical components or fabricated metal parts, sitting down with manufacturing experts is key to building trust and confidence.
With corporate travel budgets tighter than ever, making the most of your time and resources is critical. That’s why the A.L.P. team is committed to maximizing the value of your trade show visits. We’re bringing our best innovations and brightest experts to these industry-leading events:
LEDucation | March 18–19, 2025 | New York, NY
Lightfair International | May 4–8, 2025 | Las Vegas, NV
IES25—The Lighting Conference | August 21–23, 2025 | Anaheim, CA
IES Street and Area Lighting Conference | September 21–24, 2025 | New Orleans, LA
We’d love to connect with you at these shows! Visit our booth to explore our products, meet our team, and discover how we can support your projects. To ensure dedicated time with us, contact your regional sales manager to schedule a one-on-one appointment. If you’re planning to attend, let A.L.P. help make your trip worthwhile!
A.L.P. is a leading global supplier of lighting components, providing a diverse portfolio of products and services tailored to the needs of lighting OEMs and the aftermarket. From LED to legacy applications, A.L.P. delivers the industry’s most comprehensive range of optical components, LED fixture kits, custom services, and more. With over 40 years of experience, A.L.P. continues to set the standard for quality and innovation. The company’s premier brands, including LexaLite® and Steel Craft, are trusted worldwide for their performance and reliability.
A.L.P., aftermarket, Custom Manufacturing, IES Street and Area Lighting, IES25, LED Fixture Kits, LEDucation, LexaLite, Lightfair International, Lighting, Lighting Components, OEMs, Optical Components, SteelCraft
New Silicone TIR Optic for Outdoor Lighting is Virtually Indestructible
Delivers 91% light transmission without sacrificing durability or performance.
A.L.P. is pleased to introduce the new 1100 Series, a Type V Total Internal Reflection (TIR) optic optimized for COBs with a Light Emitting Surface of up to 18mm. Designed for use in outdoor lighting or other high-power applications, the optical-grade Liquid Silicone Rubber (LSR) optic provides excellent transmittance, impact resistance and high temperature operation while being immune to UV degradation. The 1100 Series offers 65-degree beam distribution, allowing for greater spacing while maintaining uniformity.
Its flange provides mounting features that are compatible with off-the-shelf frames, and bottom side of the optic includes mounting alignment features.
PERFORMANCE HIGHLIGHTS:
“18-V-W”: 18mm LED / type 5 (V) / Wide beam distribution
Designated LED size: 18
Light distribution type: V (5)
Beam description: Wide
FEATURES & BENEFITS
- Excellent uniformity
- Unlimited service lifetime
- Mounting features matching other off-the-shelf optics
- Greater than 91% light transmittance
- Continuous service temperature range -45 to +200º C
- Impact, chemical and UV resistant
In addition to manufacturing the innovative 1100 Series, A.L.P. has unsurpassed capacity and expertise in optical silicone molding. We can produce custom silicone components quickly and cost effectively, in either Charlevoix, MI or Monterrey, MX, with 80-ton, 180-ton, 220-ton, 240-ton and 660-ton press capacities.
Contact your Bill Brown Sales regional manager for more information.
1100 Series, 18mm, A.L.P., COBs, LexaLite, Liquid Silicone Rubber, LSR, optical-grade, Outdoor Lighting, Silicone Optic, TIR Optic
Generate incremental revenue FAST with troffer component kits from A.L.P.
A.L.P. has teamed up with RLR Industries to create a family of four troffer component kits that can help you quickly drive incremental revenue without tying up the resources and time needed to develop your own fixture line.
The ELFT kits leverage architectural troffer diffusers from RLR with A.L.P.’s proven, durable EL housings and door frames. Offered in standard 2’x2’ and 2’ x 4’ sizes, they also feature a new externally mounted driver compartment, resulting in an uncluttered fixture housing cavity that improves performance, versatility, and contributes to the shadow-free illumination of the thermoformed diffuser.
The uniformly luminous, evenly diffused component sets produce a specification grade troffer with visual sculpture and depth. The diffusers are offered in four design themes that emulate popular architectural design trends, so the troffers are suitable for applications across a variety of commercial spaces.
ELFT3 Curved Ribbed Center Troffer Luminaire
Component Kit 2×2 and 2×4
ELFT10 Curved Body Troffer Luminaire
Component Kit 2×2 and 2×4
ELFT13 Flat Center Troffer Luminaire
Component Kit 2×2 and 2×4
ELFT15 Concave Body Troffer Luminaire
Component Kit 2×2 and 2×4
VERSATILE SOLUTIONS YOUR CUSTOMERS NEED NOW!
• Diffuser features proprietary blend of LED acrylic and impact acrylic resins
• Light transmission approximately 75% with excellent pixel hiding
• Driver is mounted outside the fixture cavity in a spec grade driver box with multiple wiring entry points
• Complete access to the driver compartment available from the floor side of the installed unit
• ELFT 3, ELFT10, ELFT15 designed for use with Emitter LED boards (not provided)
• ELFT13 designed for use with Standard LED boards (not provided)
• Made in America, short lead times
Get your new troffer product line up and running quickly, because we’ve done the work for you! Generate profits quickly with these proven luminaire designs. Your Bill Brown Sales regional manager has all the details.
A.L.P., Diffuser, ELFT, ELFT10, ELFT13, ELFT15, ELFT3, RLR Industries, troffer, troffer component kits
Press Release: A.L.P.® Joins RLR Industries to Launch a Troffer Luminaire Component Kit Line
(Niles, IL) A.L.P. has teamed up with RLR Industries to introduce a family of four troffer component kits that can help lighting OEMs to quickly drive incremental revenue without devoting resources and time needed to develop their own line. The ELFT kits leverage architectural troffer diffusers from RLR with A.L.P.’s proven, durable EL housings and door frames. Offered in standard 2’x2’ and 2’ x 4’ sizes, they also feature a new externally mounted driver compartment, resulting in an uncluttered fixture housing cavity that improves performance, versatility, and contributes to the shadow-free illumination of the thermoformed diffuser.
The uniformly luminous, evenly diffused component sets produce a specification grade troffer with visual sculpture and depth. The diffusers are offered in four design themes that emulate popular architectural design trends, so the troffers are suitable for applications across a variety of commercial spaces.
The unique conditions in today’s lighting market present challenges for lighting OEMs. “These component kits will allow our customers a hassle-free opportunity to introduce new fixtures,” explains Adam Mayse, A.L.P.’s Metals Business Unit Manager. “All they need to do is add electronics using either Standard or Emitter LED boards, and they are good to go,” he adds.
“As a manufacturer of engineered plastics solutions for nearly 70 years, our goal remains to produce components that combine attractive designs and innovative materials,” states Stewart Lewis, Vice President at RLR Industries. “This design partnership with A.L.P. broadens the availability and opportunity to feature RLR’s proprietary plastics in more fixtures and settings,” Lewis says.
A.L.P., Diffuser, EL Housing, ELFT, ELFT10, ELFT13, ELFT15, ELFT3, recessed, RLR, RLR Industries, troffer, troffer component kits
Meet the Team: Jim Moyd
Running a large metal manufacturing operation is not easy, even if Jim Moyd makes it look that way. After 40 years in the industry, Jim, A.L.P.’s Director of Operations for Metals, has seen widespread technological change, managed hundreds of employees, overseen thousands of orders, and solved more than his share of problems.
Jim is known around A.L.P. for his work ethic and calm temperament. He balances the numerous challenges of efficiently managing a large manufacturing plant, overseeing quality, process improvements, and long-term planning by keeping customers foremost in all his decision making. He believes in providing the right products at the right price, right on time!
When he’s not at A.L.P.’s Lithia Springs plant, he enjoys golf, woodworking, and home improvement, along with supporting the Georgia Bulldogs and Atlanta Braves. Jim and his wife Vicki live outside Atlanta and have two children, three grandchildren, and three grand dogs.
Atlanta Braves, Director of Operations, Georgia Bulldogs, Golf, Jim Moyd, Lithia Springs, manufacturing plant, Meet the Team, Metal Fabrication, Sheet Metal Workers