Press Release: A.L.P. Appoints Adam Westmoreland as Vice President of Sales and Marketing
NILES, IL — A.L.P., a leading manufacturer of high-performance lighting components and custom-engineered solutions, is pleased to announce the appointment of Adam Westmoreland as Vice President of Sales and Marketing.
In this role, Westmoreland is responsible for the revenue performance and strategic growth of A.L.P.’s complete portfolio of OEM components, including both its proprietary catalog products and custom-engineered solutions.
Westmoreland brings nearly 20 years of experience in the lighting industry, along with deep technical expertise and an extensive network of industry relationships. He joins A.L.P. from Inventronics, where he most recently served as Strategic Partnership Manager for North America.
He also offers significant experience in LED optics, having held sales roles at LEDiL, Arrow Electronics, and Revolution Lighting. His background in optical systems, combined with his understanding of molded component design and manufacturing, strengthens A.L.P.’s ability to support OEM customers with advanced technologies, improved manufacturability, and cost-effective performance solutions.
Westmoreland will collaborate with customers on new programs, helping to optimize product design and production efficiency while identifying opportunities for revenue growth. In addition to supporting A.L.P.’s core lighting OEM business, he will help drive business development efforts in technology-driven markets beyond lighting, including automotive, medical, HVAC, data centers, and other demanding applications.
“Adam brings an exceptional combination of technical knowledge, strategic insight, and trusted industry relationships,” said Adam Mayse, President of A.L.P. “His deep experience in optics and OEM engagement aligns with our commitment to innovation and customer partnership. We are confident that his leadership will accelerate our growth and further strengthen the value we deliver to our customers.”
Adam Westmoreland, and trusted industry relationships, Custom Molding, Custom Optical Molding, Custom-Engineered Solutions, injection molding, Lighting Components, Optical Systems, strategic insight, technical knowledge, Vice President of Sales and Marketing
Meet A.L.P. at 2025’s Top Lighting Trade Shows!
See You at the Show!
A.L.P. is excited to showcase our extensive catalog of lighting components and custom manufacturing capabilities at several premier U.S. lighting industry trade shows in 2025.
We understand the importance of in-person interactions. Before investing in components for your fixture design, it’s essential to see them, test them, and ensure they meet your exact objectives. Similarly, when selecting a partner for custom-molded optical components or fabricated metal parts, sitting down with manufacturing experts is key to building trust and confidence.
With corporate travel budgets tighter than ever, making the most of your time and resources is critical. That’s why the A.L.P. team is committed to maximizing the value of your trade show visits. We’re bringing our best innovations and brightest experts to these industry-leading events:
LEDucation | March 18–19, 2025 | New York, NY
Lightfair International | May 4–8, 2025 | Las Vegas, NV
IES25—The Lighting Conference | August 21–23, 2025 | Anaheim, CA
IES Street and Area Lighting Conference | September 21–24, 2025 | New Orleans, LA
We’d love to connect with you at these shows! Visit our booth to explore our products, meet our team, and discover how we can support your projects. To ensure dedicated time with us, contact your regional sales manager to schedule a one-on-one appointment. If you’re planning to attend, let A.L.P. help make your trip worthwhile!
A.L.P. is a leading global supplier of lighting components, providing a diverse portfolio of products and services tailored to the needs of lighting OEMs and the aftermarket. From LED to legacy applications, A.L.P. delivers the industry’s most comprehensive range of optical components, LED fixture kits, custom services, and more. With over 40 years of experience, A.L.P. continues to set the standard for quality and innovation. The company’s premier brands, including LexaLite® and Steel Craft, are trusted worldwide for their performance and reliability.
A.L.P., aftermarket, Custom Manufacturing, IES Street and Area Lighting, IES25, LED Fixture Kits, LEDucation, LexaLite, Lightfair International, Lighting, Lighting Components, OEMs, Optical Components, SteelCraft