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  • Nov 13, 2017

Bill Brown Appears on the Get a Grip on Lighting Podcast

Hear the industry’s elder statesman discuss lighting’s past, present and future.

WHAT:   Bill Brown has operated his eponymous lighting component sales agency since 1955.  In this interview, he traces his roots back to his entrepreneurial upbringing, the beginnings of his lighting sales career, and reviews the myriad changes he has observed in lighting over the decades.  Sit back and listen to Bill’s storied history, hear opinions on everything from customer service to international competition, and learn where he thinks the industry is heading.  Whether you are a lighting veteran, or just starting out, you can’t help but benefit hearing from someone who has literally seen it all in modern lighting.

WHEN/WHERE:  The Get A Grip On Lighting Podcast is the official podcast of the National Association of Innovative Lighting Distributors (NAILD).  The podcasts were developed as a forum for people in the lighting industry to get together and discuss the multitude of topics and issues relevant to our dynamic field.

Get A Grip On Lighting Podcasts are hosted by Michael Colligan and Greg Ehrich, who have over 30 years of combined experience in the lighting industry. Michael is an entrepreneur and inventor. He’s a subject matter expert in commercial and industrial lighting supply, lighting retrofits, and finding recycling streams for hard-to-recycle waste. Greg Ehrich, LC is the former President of NAILD and owner of a progressive lighting distributorship.

HOW:  Click here to be redirected to the Get A Grip On Lighting website.  There, you’ll be able to listen to Bill Brown’s interview, along with podcasts with numerous other distinguished lighting leaders.  Be sure to subscribe so you don’t miss a second of this valuable broadcast!


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  • Oct 3, 2016

Press Release: William Brown to receive the Louis B. Marks Award

Bill BrownA.L.P. is proud to announce that its founder, William Brown, will be presented with the Louis B. Marks Award, by the Illuminating Engineering Society (IES) in recognition of exceptional service to the Society of a non-technical nature. Mr. Brown joined IES in 1961 and has enthusiastically served as a leader, mentor, ambassador, promotor, and friend to many. The award ceremonies will be held at the annual Illumination Awards Dinner held on October 23, 2016, in Orlando, Florida.

Mr. Brown served on the IES Board of Directors from 1963-1965 and 1992-1995, during which time he actively recruited international members and unofficially liaised between the Society and the international lighting community. Many of the IES international relationships were formed, in large part, due to Mr. Brown’s consistent promotion of the Society during his travels. During Mr. Brown’s tenure on the Advisory Board to Lighting World in 1988, he was instrumental in brokering the arrangement with IALD and AMC that led to the creation of today’s Lightfair International, of which his company, A.L.P., is a founding sponsor and supporter.

Mr. Brown has also served as member and chair of multiple Society committees including Marketing, Regional Planning, History and Heritage, Strategic Planning, Long Range Planning, and International Relationships. In 1999, Mr. Brown received the IES Distinguished Service Award.

At the local level, Mr. Brown has contributed to the IES Chicago Section by sponsoring members’ attendance of the IES Annual Conference and urging attendance of committee meetings. He is also a volunteer liaison with IALD, USNC/CIE, and numerous international lighting organizations.


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  • Sep 13, 2016

Press Release: Sentry Elite™ Fixture Kit

A.L.P. Introduces the Sentry Elite™ Durable VaporTight LED Fixture Kit for Harsh Environments

Enhancements emphasize versatility, energy efficiency, ease of installation, lower maintenance

A.L.P., leading global supplier of lighting components and fixture kits, announces the release of Sentry Elite™, the newest LED addition to its flagship Sentry product family. The design of this LED gasketed enclosure kit capitalizes on decades of expertise that A.L.P. gained as a market leader in vaportight fixture kits. As a result, Sentry Elite includes the advanced updates and innovative features that customers demand, and the harshest applications require.

Engineered for durability as a professional-grade product, Sentry Elite is available in 2’ and 4’ lengths suitable not only for new construction but to replace legacy fluorescent fixtures. It combines a slim, low-profile design and cost-effective gear tray format to create a contemporary look and overall value. Features and enhancements, such as a 5VA rated housing, multiple lens choices, and captive latches promote versatility and energy efficiency as well as ease of installation and maintenance.

Dust- and moisture-resistant, Sentry Elite can be used in the most challenging indoor and outdoor applications, including parking garages, car washes, food processing facilities, cold storage, and industrial plants. Its rugged construction and En-Seal™ gasketing can also withstand high-pressure washing as required. Featuring UL/cUL recognized components, Sentry Elite is Wet Location listed and IP65, IP66 and IP67 rated. When used with the available injection-molded optical lens, it meets DLC requirements for parking garage fixtures. Additionally, it has been certified for NSF/ANSI Standard 2 as suitable for use around food equipment.

“We have taken our vast knowledge base and significant input from OEM customers and installers to create a product that will make an impact,” states Jeff Benton, A.L.P. President. “For lighting OEMs, we have added real value by cutting the time and expense involved in launching a LED fixture. For end users, installations just became safer, easier, and more energy efficient,” Benton adds.

View our Sentry Elite Flyer for more information.


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